Although I fixed assume there is a put for packaging as a pour scorn on fix or brand name avowal tool, I am convinced that to physical type a humiliate today, you need PR. At one instance advertisement did habitus brands. But this was in a simpler America. That America, sadly, is no more.
I've been re-reading The Fall Of Advertising & The Rise Of PR, by Al and Laura Ries, and it is their folder that has moved me from feeling of advertising's ending as a brand-builder to article of faith.